ABOUT NEWJEANS
NewJeans is a dynamic K-pop girl group known for their innovative fashion sense that seamlessly blends contemporary trends with elements of retro and streetwear styles. Founded in 2022, NewJeans quickly gained popularity for their distinct fashion statements both on and off the stage. Each member of the group brings a unique flair to their style, reflecting their individual personalities while maintaining a cohesive group aesthetic.
NewJeans' fashion is characterized by bold colors, playful patterns, and experimental silhouettes that challenge traditional norms in K-pop fashion. They are celebrated for their ability to mix high-end designer pieces with accessible street fashion, creating looks that resonate with their diverse fan base globally. From glamorous red carpet appearances to casual streetwear looks, NewJeans continuously pushes boundaries in the realm of K-pop fashion, inspiring trends and setting new standards in the industry.
FASHION COLLABORATIONS
NIKE
Leading the lineup, a deserving shout-out goes to the sportswear powerhouse Nike. Given K-Pop’s profound influence on streetwear culture, it’s almost certain that NewJeans would secure an ambassadorial role with one of the biggest players in footwear. Formally joining forces for an exclusive 2023 Air Max Day photoshoot, the partners also proceeded to spotlight additional fashionable sportswear ensembles in a subsequent Football Jersey campaign.
LEVI'S
New jeans from Levi’s with NewJeans for Levi’s? It doesn’t get any more fitting than that. Likely one of the most requested partnerships, the NewJeans and Levi’s showcased an impeccable harmony between timeless denim aesthetics and Y2K inspirations via a series of campaign imagery. Additionally, the iconic denim brand also organized a special music event with the K-Pop girl group in commemoration of the 150th anniversary of their 501 series.
MUSINSA
In the wake of its worldwide growth, South Korean fashion e-commerce platform MUSINSA has chosen NewJeans as their inaugural global ambassador. The duo proceeded to create a series of campaign visuals spotlighting current K-Fashion styles and also hosted a collaborative pop-up event in Tokyo, Japan.
O!OI
In addition to MUSINSA, rising South Korean streetwear label O!Oi has also partnered with the girl group for a sequence of campaign imagery. These captures highlight an array of themed apparel collections, encompassing Denim, Anorak, and beyond.
MUSIC VIDEO LOOKS
LIVE PERFORMANCE LOOKS
Danielle
Ashley Williams' Spring/Summer 2024 ensemble for ABC's 'New Year's Rockin' Eve'
Hanni
Ashley Williams' Spring/Summer 2024 ensemble for ABC's 'New Year's Rockin' Eve'
Haerin
Ashley Williams' Spring/Summer 2024 ensemble for ABC's 'New Year's Rockin' Eve'
Hyein
Ashley Williams' Spring/Summer 2024 ensemble for ABC's 'New Year's Rockin' Eve'
Minji
Ashley Williams' Spring/Summer 2024 ensemble for ABC's 'New Year's Rockin' Eve'
Danielle
Sicko Kittens and CFIERCE ensemble for ABC's 'New Year's Rockin' Eve' 2024 Stage
Hanni
Sicko Kittens and CFIERCE ensemble for ABC's 'New Year's Rockin' Eve' 2024 Stage
Haerin
Sicko Kittens and CFIERCE ensemble for ABC's 'New Year's Rockin' Eve' 2024 Stage
Hyein
Sicko Kittens and CFIERCE ensemble for ABC's 'New Year's Rockin' Eve' 2024 Stage
Minji
Sicko Kittens and CFIERCE ensemble for ABC's 'New Year's Rockin' Eve' 2024 Stage
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